Google and other search engines have become smarter over the time and their rating for a website demands on many factors and not just one. Other than the back links you have created in the last week, the quality of your web content, your HTML designing, and the total time a user spend on your website also contributes to your search engine ranking. The recent surveys of explainer videos have depicted that an average user spent thrice as much time on a website that has an explainer or whiteboard video at the home page than the one without it. This is not only due to the factor that it takes some buffering time, and this adds to the time user spend on the website, but also because they are more attractive and fascinating than simple web content. No matter how strong and customer oriented content your website has, it will always lack the factor of natural emotions, verbal narration, and dialogued hat augments the interest level of the users.
One way to view the picture is from the point of view of your website visibility and ranking. The more time users will spend on your website, the more recognition it will get on the search engine pages. However, it should be realized that the prime objective for your business is not to be on the top position of search engine pages but to generate more revenue and do more business. Will you appreciate a website that appears on the first page or the first spot of Google, but its sales are declining continuously? Search engine ranking is the stairs to your sales growth, not the destination. So, now we have to look at explainer and whiteboard videos from the point of view of customers.
There can be a number of ways through which you can develop your video. One of the recent and effective practices is of using animated characters in the explainer videos. Your audience is humans and it is a good strategy to present animated humans to the real ones. You can demonstrate facial expressions, verbal expressions, feeling of excitement or anger all through your animated characters in the explainer video. A conventional way is to use Power Point presentations and infographics in the continuous framing settings. When coherent connections are made, your power point presentations and infographic will look more meaningful and catchy than they will look individually.
The benefits of whiteboard or explainer corporate videos cannot be compared, as they both have distinct advantages and impact on the viewers. Whiteboard videos are generally preferred in university or other educational institutes, where main concern is to educate the target audience in the most convenient way. So, the purpose is not to sell any product, just to educate a particular group of people, two can be students or the customers who have brought the product. Therefore, both types of video marketing and demonstrating strategies have their own strong points and advantages that can be availed as per the objective behind video making.